Users will soon have a new feature that allows them to cut down on the amount of AI-created content appearing in their feeds. This initiative comes as the company announced that it presently contains more than 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a widespread rollout. This advancement aligns with a surge in AI content, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A large amount of this output is deemed mass-produced AI material, a term for substandard, factory-style content that is frequently absurd or bizarre.
Based on user feedback that many people enjoy content created using AI tools, including computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its app identified as AI-generated. Collectively, in excess of 100 mn videos are submitted to the service every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of artificial media they watch by accessing the “manage topic” option in the platform and selecting the AI content topic. Other topics that can already be adjusted under the filter include politics, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate creators to identify convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the app will now apply an AI-generated watermark to content produced via its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This step is designed to stop users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar awareness program for professionals and organizations to create informative material about using AI responsibly. This program will support educational bodies specializing in teaching computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following controversy over proposals to lay off hundreds of content moderators in the UK. The company is set to cut a significant number of roles in its content moderation department in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A company official explained that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content prior to it is viewed by staff. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to intervention by its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
